Carrie Cheung
Product Designer connecting user needs, product systems, and business
Designing solutions for complex problems where user needs, systems, and business constraints intersect.
Currently working on
0-1 Brand
Building a women’s health brand rooted in Chinese medicine
UTERIFIC, a women’s health brand bringing Eastern health traditions into modern care for women, from menstruation to menopause. Case study coming soon.
Selected work
Rebuilding a DeFi Staking Product for Self-Serve Adoption
Led research and redesign of The Herd within OPNX. The work clarified staking mechanics and rewards, enabling users to understand the product without relying on Sales explanations.
Redesigning Crypto Trading Onboarding to Improve Activation and Trust
Onboarding experience for a derivatives trading platform, redesigned to clarify KYC requirements, communicate product value, and guide users into core trading flows.
Driving Engagement Through Conversational UX on LINE app
Designed GLO’s first lifestyle quiz on Japan’s largest messaging platform, using conversational interactions to drive engagement and personalised discovery.