Use branding concepts as applied to three-dimensional design. We used the marketing brief and research to develop designs that visually reinforce the brand. Emphasis was placed on effective use of typography, hierarchy, aesthetics, color, and images. 


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After I did research about the cookie market, I decided to develop a series of new macaron gift boxes for a pastry company. My focus was to develop classy gift boxes. My target audience was female. Therefore, I designed a new logo with a fine and delicate feeling, and engraved the box set with decorative elements. I wanted to use this package to rebrand their macaron to expand sales.