The current process by which both clients and agencies approach naming today is outdated and broken. It still works basically the same way it did before the dominance of digital, before the proliferation of channels, before the subsequent explosion in brand names.



{  solution  }

Elevating the importance of naming and the engagement to the highest levels of the organization. Positioning Lexicon as the most proven, complete and inspiring partner for winning brand names. Establishing premium positioning through design and content.




{  judy kensley mckie — cast of characters }